Service portfolio development-ISSI

Service Portfolio Development

Develop a competitive services portfolio enabling exponential sales growth and margin increase. Do you often have to sacrifice your margin in favour of intangible future perspectives? Does selling “anything a customer needs” not lead to expected loyalty and retention? It is unclear how your business could stand out while competing becomes increasingly demanding? Do you face a need to hire more and more expensive specialists with no apparent revenue acceleration projections? Consider the service portfolio development workshop that will boost your competitive advantage, streamline the sales process, improve your margin figures and help to scale exponentially.

Value Proposition

The workshop exploits the opportunity for the partner to control and manage their sales offerings while delivering what is best for the customers. The partner will create and operationalize a Cloud MSP portfolio that accounts for the market particulars and the partner’s internal processes.

The workshop works on the portfolio dimensions crucial for success: competition, required investments, pricing models and tiers, sales operations, account management and customer success, product marketing strategy and operations, and configuration for continuous improvement. As a result, the partner will get a portfolio structure with defined services mapped to the partner’s business and technical particulars, along with the implementation and operationalization plan.

Service Portfolio Development Value Proposition

Discussion Topics

  • Exploration of various best practice MSP portfolios based on ISSI’s global consulting insights
  • Review of the successful product marketing and sales strategies that allow influencing customers’ requirements early in the sales cycle
  • Guidance on the building blocks required for a successful MSP portfolio launch and operations
  • Portfolio design sessions
  • Portfolio operationalization sessions: assessment of the partner’s sales and technical capabilities, building the roadmap to success

Delivery formats


  • Partner practice assessment report including gap analysis of the partner’s services portfolio, sales and marketing state
  • Partner’s Services Portfolio 
  • Implementation and operationalization plan

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